First, from the perspective of consumers, most of the population in my country is distributed in first- and second-tier cities with relatively developed economies, and the demand for transportation is large. On the user portrait, the post-80s, post-90s, and post-00s become the mainstream of the city, and it is easier to accept new things, and the consumption habits of users are easy to form;
Second, from the driver's point of Buy email list view, the subsidy wars of various software such as carpooling, taxi-hailing, chauffeuring, and ride-hailing have brought more users and higher income to drivers, and also promoted the activity of software users;
Third, from a technical point of view, the emergence of LBS technology, cloud computing, big data and other technologies has provided important technical support for the gradual improvement of various urban transportation O2O software. Such as: Baidu Map, AutoNavi Map, Tencent Map, Sogou Map, etc., the fierce competition using LBS technology has also effectively promoted the development of urban transportation O2O;
Fourth, from the perspective of the capital market, the ecological layout of the life service field with urban transportation O2O as the core has great prospects, thus attracting the favor of many investment institutions.
The layout of BAT in urban transportation O2O
1. The field of taxi
Operation mode: Consumers use mobile Internet technology to place orders online through mobile terminals, and drivers choose appropriate orders based on their location, so as to achieve effective connection between travel needs and taxi resources.
Typical representative: Didi Chuxing (Ali and Tencent)
Advantages: It effectively saves the time of drivers and passengers and reduces the no-load rate. Improve the utilization of traditional taxi resources.
2. Special car field
Operation mode: Integrate private car resources and traditional rental car resources, users place online orders on the mobile terminal, and the special car driver is responsible for taking orders.
Typical representatives: Uber (Baidu), Didi (Ali and Tencent), Yidaoyongche, Shenzhou Special
Advantages: high-end cars, high service quality, high cost, can fully meet the travel needs of high-end users. Improve the utilization of private car resources and traditional rental car resources.